Episode 6 – Fundraising Through Events: Strategy Over Spectacle
Host: May Harris, Esq.
Guest: A.J. Steinberg, Fundraising Event Strategist
“I've spent over 20 years studying nonprofit fundraising and engagement. I've read every book on engagement strategies and put these to use, and I understand now that it's not just a gala that happens in one moment. It's a stewardship opportunity.”
— A.J. Steinberg
Stewardship Over Spectacle: How Events Can Fuel Real Fundraising
Events aren’t just parties — they’re powerful engagement tools. In this episode, May Harris speaks with fundraising expert A.J. Steinberg to unpack what makes nonprofit events succeed or fail. From donor tiers to board participation, A.J. shares proven strategies and behind-the-scenes lessons from two decades of experience helping nonprofits turn events into transformational fundraising moments.
In This Episode
A time-stamped guide to what you’ll hear.
[01:08] How A.J. got started in nonprofit fundraising and what’s changed since 1999
[05:36] The three levels of fundraisers — and how your language sets the tone
[10:10] Common mistakes that derail fundraising efforts and why events are more complex than they look
[18:12] A.J.’s approach to board engagement and defining the true purpose of your event
[29:17] A case study: from failed gala to fundraising success
[35:49] Volunteer coordination tips and A.J.’s final thoughts on community engagement
Key Takeaways
Insightful moments and lessons from the conversation.
Events are stewardship tools. A gala should be more than a single-night fundraiser — it’s part of a long-term relationship strategy.
Board buy-in is critical. Clear roles and expectations for board members can elevate the success of any event.
Language shapes outcomes. The way you talk about donors and fundraising matters more than you think.
Volunteer engagement requires planning. Don’t wait until the last minute to bring in community support.
Guest Bio: A.J. Steinberg
A.J. Steinberg is a nonprofit event producer, speaker, and engagement strategist who has helped organizations raise millions through purpose-driven events. With over 20 years of experience, she’s the founder of Queen Bee Fundraising and a leading voice in rethinking how events can support donor stewardship and community building. A.J. blends logistics expertise with deep insight into donor psychology and organizational goals.
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