
“We represent people who often feel voiceless. As a nonprofit executive, I think we have a sacred trust and responsibility to stand forward and to be a voice and an advocate for the people we serve. Because if we don't, who will?”
- John Van Cleef

Nonprofit advocacy takes center stage as May Harris welcomes John Van Cleef, CEO of Community Resource Center. In this episode, John shares how community-based organizations can amplify voices for vulnerable populations during unprecedented federal funding challenges. He introduces the concept of polycrisis and emphasizes creating psychological safety in nonprofits to support staff navigating trauma alongside clients. Learn how nonprofit leaders can advocate for federal funding through coalition building, policy engagement, and strategic communication. John's insights on revenue diversification, determined perseverance, and leading with compassion offer a roadmap for nonprofit leadership in uncertain times.

Nonprofit leadership requires creating psychological safety in nonprofits by acknowledging polycrisis, caring for teams experiencing secondary trauma, and providing self-care opportunities like sound baths during work hours to support staff wellbeing.
Effective nonprofit advocacy means writing in, speaking up, and leading. Nonprofit executives have a sacred trust to amplify voices for people who feel voiceless, and this advocacy is working at the federal, state, and local levels.
Revenue diversification is essential for nonprofit sustainability: CRC maintains a balanced portfolio with 55% government funding (28% federal), 30% private funding, and 15% from resale stores to weather funding uncertainties.

John Van Cleef envisions a world where everyone has what they need to thrive. With over 20 years in human services leadership at The Salvation Army, YMCA, Palomar Health, and Community Resource Center, he connects community compassion to community needs. John serves on the Alliance for Regional Solutions and is a Board Member and Partner for Amplified Impact Partners. A US Army Veteran who served in Panama (1989 to 1992), he's a father of four and grandfather of two. In his spare time, you'll find him hiking, jogging, or cycling around San Diego County, working on his golf swing—but definitely NOT posting on social media.

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