Episode 23 – Marketing With Purpose: How Nonprofits Can Tell Their Story and Grow
Host: May Harris, Esq.
Guest: Jules Taggart
“Maybe you're already doing some email marketing, but it's not performing well. That doesn't mean don't do email marketing. It means let's figure out how to make it perform well. Once you know how the channels are performing, you can decide how much effort to put into these specific things. There is always something to come off the plate before we add anything, because nonprofits don't have the staff to execute 50 campaigns. One of the fears of hiring external marketing support is, “Oh my God, I'm going to get great ideas, but then how do I execute all that?”
- Jules Taggart
In This Episode
How nonprofits can use storytelling and strategy to connect with donors and amplify their mission
Marketing isn’t just for big businesses—it’s a critical tool for nonprofits to engage donors and inspire action. In this episode, May Harris talks with Jules Taggart, founder and CEO of Wayward Kind, about how purpose-driven organizations can use storytelling, branding, and digital strategy to grow their reach. From meeting donors where they are to creating content that resonates, Jules shares practical tips for launching impactful marketing campaigns and involving board members as champions for your cause.
Key Takeaways
Insightful moments and lessons from the conversation.
Why storytelling is the heart of every successful nonprofit marketing strategy.
How to identify and engage your ideal audience online.
Practical steps for starting a marketing campaign from scratch.
The role of social media and good copywriting in reaching more donors.
How to involve board members and stakeholders in your marketing efforts.
Guest Bio: Jules Taggart
Jules Taggart is the founder and CEO of Wayward Kind, a B Corp–certified digital marketing collective that helps purpose-driven organizations amplify their impact. As a human-centered marketing strategist and fractional CMO, she partners with nonprofits to craft strategies that build deeper connections and inspire action. Jules and her team specialize in brand development, digital campaigns, and content creation for organizations tackling complex social and environmental issues. She holds degrees in Communications and Business Administration and is active in We The Change, Entrepreneurs Organization, and Rotary International.
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